| Title: |
Consumer Behavior Seminar
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
Prerequisite: BUS 787.
Prerequisite: BUS 787.
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
Psychology and social sciences' contribution to understanding and predicting consumer behavior. Theories of motivation, clinical and statistical approaches to analysis of motivation, systems and
models in predicting consumer response, and applications in advertising and personal selling.
|
| Effective: |
Fall 1990
|
| Latest Offering: |
Fall 2008
|
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