MKTG 680 : International Marketing Management
| Prerequisites: | IBUS 330, MKTG 431. |
| Description: | Environmental factors affecting world marketing management; consumer and industrial products market patterns; establishing channels of distribution; management of marketing functions including communication, pricing, product policy, promotion, financing, and logistics. |
| Units: | 3 |
| Effective: | Fall 1990 |
| Latest Offering: | Spring 2012 |
