| Title: |
International Marketing Management
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
IBUS 330, MKTG 431.
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
Environmental factors affecting world marketing management; consumer and industrial products market patterns; establishing channels of distribution; management of marketing functions including
communication, pricing, product policy, promotion, financing, and logistics.
|
| Effective: |
Fall 1990
|
| Latest Offering: |
Spring 2008
|
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