MKTG 649 : Marketing Management
| Prerequisites: | MKTG 431, MKTG 632, and MKTG 633. |
| Description: | Planning, organizing, integrating, and measuring the total marketing plan. Problems of managing the marketing function. Managerial supervision and control of marketing. |
| Units: | 3 |
| Effective: | Fall 1990 |
| Latest Offering: | Spring 2012 |
