| Title: |
Marketing Management
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
MKTG 431, 632, 633, FIN 350.
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
Planning, organizing, integrating, and measuring the total marketing plan. Problems of managing the marketing function. Managerial supervision and control of marketing.
|
| Effective: |
Fall 1990
|
| Latest Offering: |
Summer 2008
|
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