| Title: |
Sales Management
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
MKTG 431.
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
Role of sales managers in line and staff planning. Selection, organization, supervision, compensation, and motivation of the sales force. Coordination of sales with other marketing functions.
Measuring the sales manager's contribution to profitable operations.
|
| Effective: |
Fall 1990
|
| Latest Offering: |
Spring 2008
|
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