MKTG 632 Course Description

Title: Marketing Research
GE Status:
U.S. History and Government:
Prerequisites: BA 212; MKTG 431; ISYS 263 or pass computer information systems proficiency test.
Term(s) Offered:
Units: (3)
Description: Research design and methodology. Analyze, evaluate, and utilize marketing research findings. Use of case method and computer applications to make marketing decisions.
Effective: Fall 1990
Latest Offering: Summer 2008

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