| Title: |
Advertising Theory and Practice
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
MKTG 431.
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
Economic aspects of advertising; selection of media, testing effectiveness; organization for carrying out advertising activities, principles, and procedures.
|
| Effective: |
Fall 1990
|
| Latest Offering: |
Summer 2008
|
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