MKTG 432 Course Description

Title: Public Relations
GE Status:
U.S. History and Government:
Prerequisites: MKTG 431.
Term(s) Offered:
Units: (3)
Description: Communication, attitudes, opinion, ethical conduct, and responsible social performance as foundations of effective public relations. Relevant current events and public relations programs. Models for analysis and practice. Philosophical, historical, and environmental influences.
Effective: Fall 1990
Latest Offering: Summer 2008

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