This program looks at the adjustments in corporate thinking required of six companies from the United States - Compaq Computer, McDonald Restaurants, Chrystler, Barney’s, L. L. Bean and Amway - to enter the Japanese marketplace. UCLA professor Fred Notehelfer, T. R. Reid of the Washington Post, Tokyo advertising consultant Ronald Sternberg and others also comment on American and Japanese cultures. Produced and directed by Terry Sanders and Christine Zurbach Wiser. Narrated by Charles Olsen.