This look at the Barbie doll, as a cultural icon and the worlds most popular toy, travels from Barbie conventions to anti-Barbie demonstrations, from childrens play to Barbie web pages, studying the Barbie phenomenon in terms of sexuality, bo dy image, gender roles, creativity, femininity and marketing. Filmmaker Susan Stern also chronicles the story of Barbie doll creator and Mattel, Inc. co-founder Ruth Handler. See also DVD, AT # 68099.