AV# 84129
Quality and Competitiveness in the American Auto Industry


American Interests Series


Video Cassette - 28 minutes - Color - 1991



Cadillac Motors General Manager John Grettenberger notes that in the teeth of intensifying foreign competition, Cadillac has recaptured buyer loyalty. Along with renewed attention to customer concerns, Cadillac has also placed increasing emphasis on work force training.


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