You read it everywhere. Literally everywhere; on street signs, tee shirts, storefronts, busses, in public spaces all over the world, but few people actually see the Helvetica type font. In this program about typography and graphic design, world renown de signers explain why this popular typeface is such a ubiquitous part of the global visual culture. DVD includes English and German subtitles, additional interviews. Filmmaker Gary Hustwit. Swiss Dots Limited.