With a population of over one billion and a rapidly expanding middle class, India has a growing consumer culture. This program looks at how India’s Big Bazaar supermarkets operate, at designer fashion shows, consumer electronics marketing, and how F ord, Suzuki and Hyundai appeal to India’s vast car market. The continuing influence in Indian society of Gandhi and his non-materialistic philosophy are also noted. Director Toru Takagi. Letterboxed. NHK. Closed captioned.