The Phoenix Suns basketball team wants to draw more, and more diverse, fans to their franchise; this video describes how their marketing team worked to increase their share of the Phoenix, Arizona, entertainment market. Jerry Colangelo, Harvey Shank and Tom Ambrose explain advertising packages, how community involvement creates positive images of the players and the team, and how studying demographics helps Suns managers target appropriate groups. Filmmaker Paul D. Fagan; narrator Jessica Faith. Austen Press.