Methods for communicating in writing to different audiences are explored in this PBS series. Each episode approximately 28 minutes. Kalle Lasn, Jeff Goodby, Kim Stanley Robinson, Rush Limbaugh and others discusss how to get inside people’s heads and change their actions in "Persuasion". See also vhs, AT # 11656. Critical reading skills, including summarzing, paraphrasing and restating, are reviewed in "Reading as a Thinker". University instructors George Wright, Betsy Klimasmith and others outline the process of formal argument used academic assignments in "Argument". "Quotes and Citations" looks at paraphrasing, quotation, MLA and APA citation styles - and plagarism. Narrator Peter Berkow. Peter Berkow and Anita Be rkow. Study guide available. Closed captioned.