In the late 1940s the Polaroid company, founded by Edwin Herbert Land, changed photography through a one-step developing and printing process called instant photography. The marketing campaign that sold the cameras became a social phenomenon in itself. I n this Museum of Television and Radio University Satellite Seminar Alan Alda, Mariette Hartley, Phyllis Robinson, Ted Voss and Peter C. Wensberg discuss the advertising that made Polaroid a household word. Hosted by John Bernbach. Originally aired on Apr il 11, 2006.