Accomplishing browser independence doesn't mean one cannot include: Java, Plug In's, Frames, Clickable Image Maps, Tables, and other neat doo hickeys. BUT one should question if the technology adds value or is merely a demonstration of technical prowess. Extensions to the HTML standard should add value without alienating 30% of the audience. Before using fancy HTML extensions consider low tech alternatives that can accomplish the same objective.

To help you design pages that reach and appease the largest audience possible, study the following common web site visitor complaints I have made, received, and observed:

• Use small inline images - link large versions to small thumbnails.
• Select images carefully and limit the number on a single page.
• Re-use the same image - it will only download once!
• Break large documents into smaller ones linked by a table of contents.
• Use image compression available with the JPEG format - 50% looks OK.

• Keep page 'Masts' as small as possible
• Keep top of page design within 600 x 350 pixels (allowance for browser scroll bars, buttons, & menus)
• Provide a navigation 'strip' or index
• Keep side frames very small

• Design pages with HIGH CONTRAST between the text and background
• If you must indulge in a busy background, use larger bold types sizes to enhance readability.
• Test your page on a monitor that can only display 256 colors - adjust if necessary.

• Include descriptive alternate text with inline images, if no text alternative use ALT="" .
• Provide simple text alternates to buttons and image maps.
• Try reading your page (text only!) from left to right and top to bottom of your screen - does it make sense?

• Provide a navigation 'strip' or index.
• Provide alternates to Frame/Java based sites.
• Test market your site to see if your choice of words conveys the correct meaning (semantics).
• Be wary of renaming or moving files. If you must do it, provide some form of redirection.
• Use unique descriptive meaningful titles of 60 characters or less.

• Keep your web site scope manageable - narrow the focus if possible
• Link to other sites that maintain more up to date information
• Review and update your page every month or so often.
• Sign and date each page - provide an E-mail contact for updates & questions

• Test and validate your HTML code.
• Be wary of employing non-standard technologies without warning the visitor first.