Business Administration  {SF State Bulletin 2012 - 2013}

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Business Administration

College of Business

Dean: Linda Oubre

 

Department of Accounting

SCI 300
415-338-1107
E-mail: acctg@sfsu.edu
Chair: Jiunn Huang
Undergraduate Advisors: Braswell, Chang, Choo, Danko, Frankel, Franz, Hammond, Hsieh, Jerris, Kang, Landis, Naser-Tavakolian, O'Shaughnessy, Wagner

 

Department of Decision Sciences

BUS 310
415-338-2138
E-mail: ds@sfsu.edu
Chair: V. Udayabhanu
Undergraduate Advisors: Azoury, Bollapragada, Cholette, Eng, Miyaoka, Özlük, Ozsen, Roeder, Saltzman, Soorapanth, Udayabhanu

 

Department of Finance

SCI 300
415-338-1107
E-mail: findept@sfsu.edu
Chair: Alan Jung
Undergraduate Advisors: Balkanska, Chen, Feldman, Hsiao, D. Li, G. Li, M. Li, Liu, Su, Tudor

 

Department of Hospitality and Tourism Management

BUS 306
415-338-6087
E-mail: hmp@sfsu.edu
Chair: Janet Sim
Undergraduate Advisors: Ergul, Ferns, Johnson, Roe, Sim, Walls, Yang

 

Department of Information Systems

BUS 310
415-338-2138
E-mail: is@sfsu.edu
Chair: Paul Beckman
Undergraduate Advisors: Beckman, Chao, Jin, Mak, Nickerson, Usowicz, Verma

 

Department of International Business

SCI 300
415-338-1107
E-mail: ib@sfsu.edu
Chair: Yim-Yu Wong
Undergraduate Advisors: Heiman, Y. Lee, Nicholson, Simeon, Wang, Wong, Yang

 

Department of Management

BUS 310
415-338-2138
E-mail: mgmtdept@sfsu.edu
Chair: Bruce Paton
Undergraduate Advisors: Albert, Baack, Desa, Flatt, Gaglio, Harris-Boundy, Kleinrichert, Koch, Lamm, Marks, Melhus, Petkova, Purser, Starik, Sullivan, Tantalo, Thomas, Tosti-Kharas

 

Department of Marketing

SCI 300
415-338-1107
E-mail: mktgdept@sfsu.edu
Chair: Kathleen O’Donnell
Undergraduate Advisors: Bhat, Ho, Hussain, Im, Kumar, O’Donnell, Papyrina, Robertson, Sengupta, Sinapuelas, Strebel, Tumbat, Wang

 

Graduate Programs

835 Market Street, Suite 500
San Francisco, CA 94103
415-817-4300
E-mail: mba@sfsu.edu

 

Programs

 

B.S. in Business Administration

Concentrations in:

 

Minor in Accounting

Minor in Business Administration

Minor in Decision Sciences

Minor in Entrepreneurial/Small Business Management temporarily suspended

Minor in Finance

Minor in Information Systems

Minor in International Business

Minor in Management

Minor in Marketing

 

Certificate in Commercial Real Estate

Certificate in Information Technology Auditing

Certificate in International Business

Certificate in Professional Practice of Internal Auditing

Certificate in the Study of Public Accountancy

 

Master of Business Administration

Emphases in:

Concentration in:

 

Master of Science in Accountancy

 

Executive Master of Business Administration

 

MBA MIB Dual Degree in Nice, France

 

Minor Programs in Business Administration
Graduate Programs in Business Administration

 


 

Program Scope

The College of Business is made up of eight departments supervised by chairpersons. The departments are: Accounting, Decision Sciences, Finance, Hospitality Management, Information Systems, International Business, Management, and Marketing.

 

The primary objectives of the College of Business at San Francisco State University are to:

  • Provide students majoring in business administration with a foundation in the basic concepts and practices of the business community, and with a particular expertise in one or more of the specialties of practice, in order to prepare them to think creatively and to exercise critical judgment in the making of business decisions;
  • Provide other students with a general understanding of the foundations and philosophies of the business community;
  • Encourage a continuous liaison with the business community in order to respond to the educational needs of that community;
  • Encourage faculty professional development activities designed to provide service to all segments of business and education for business through academic research and publication, applied research and publication, community education and services (seminars and consulting involving non-publishable, proprietary research, for example), and self-education or study designed to improve business knowledge and expertise.

 

The College of Business Student Services Center, located in BUS 112, provides on-site academic program counseling for students enrolled or interested in business.

 

Bachelor of Science in Business Administration

The Bachelor of Science in Business Administration includes basic core courses and an area of concentration. Except for BUS 682 and 690, the core courses listed below should be completed by the end of the junior year. The specific courses for the areas of concentration are listed by department on the following pages. Students who have already earned a bachelor's degree from an accredited university may want to consider entering the M.B.A. or M.S.A. rather than earning a second bachelor's degree.

 

The Bachelor of Science in Business Administration requires a minimum of 120 units for graduation. The major consists of 9 units of prerequisite courses and 60 units of lower and upper division courses in business, economics, the major field, and electives.

 

It is strongly recommended that students complete the lower division General Education requirements during the freshman and sophomore years. Additionally, all lower division (100-200) core courses should be completed before taking upper division (300-600) core and concentration courses.

 

For award of the baccalaureate degree, all undergraduate students must maintain at least a 2.0 grade point average in all college course work, in all SF State course work, and in all major course work.

 

Prerequisites to Core Courses

In addition to the core course program required of all business majors, DS 110 (or MATH 110 or equivalent), ECON 101 (formerly ECON 100), and ISYS 263 (or a passing score on the ISYS 263 CLEP Exam) must be completed before enrollment in certain core courses. Most core courses have specific prerequisites that are listed within the course descriptions (on-line course descriptions are available). Note: DS 110/MATH 110, ECON 101 and ECON 102 (formerly ECON 100) are currently acceptable for General Education.

 

Except in cases of credit by examination, no more than 6 units of the core may be offered toward graduation on a CR/NC basis. The courses marked with an asterisk ( * ) must be taken for a letter grade.

 

Students must earn a grade of C- or higher in core business courses being used as prerequisites for other core business courses. Students who received grades of D-, D, or D+ before spring 2005 will be given an exception to this rule for any such courses.

 

Courses are 3 units unless otherwise indicated. On-line course descriptions are available.

 

Required Core Courses

Course Title Units
ECON 102 Introduction to Macroeconomic Analysis 3
ACCT 100 Introduction to Financial Accounting 3
ACCT 101 Introduction to Managerial Accounting 3
DS 212 Business Statistics I 3
IBUS 330 International Business and Multicultural Relations 3
FIN 350 Business Finance 3
BUS 300 GW
    or
DS 660 GW
Business Communication for Professionals - GWAR
 
Communications for Business Analytics - GWAR
3
ISYS 363
    or
ACCT 307
Information Systems for Management
 
Accounting Information Systems
3
MGMT 405 Introduction to Management and Organizational Behavior 3
DS 412 Operations Management 3
MKTG 431 Principles of Marketing 3
BUS 682* Seminar in the Environment of Business 3
BUS 690* Seminar in Business Policy and Strategic Management 3

Total for Core Requirements: 39

Area of Concentration

Courses in one of the following areas of concentration: accounting, decision sciences, entrepreneurial/small business management, finance, general business, information systems, international business, management, and marketing. (See concentration listings below for specific courses.): 21 units

Total for degree with Area of Concentration 60

 

Bachelor of Science in Business Administration: Concentration in Accounting

The accounting concentration program is designed to provide a solid foundation of accounting and business knowledge that prepares students for careers in accounting. Courses are structured to allow flexibility in preparing for a career path in public accounting, private industry, and government or nonprofit organizations. The program offers a wide variety of courses which can be used to qualify and prepare for examinations in professional certifications such as CPA, CIA, and CMA. Students should consult with an accounting advisor to determine minimum course requirements for these certifications. The accounting curriculum also provides the foundation for graduate study.

 

All concentration courses must be taken on a letter grade basis. Students must have a minimum grade point average of 2.0 in the accounting concentration. A minimum of 12 units in the accounting concentration must be completed at San Francisco State University. For a course transferred from another university to count toward the accounting concentration it must, at a minimum: 1.) be from an AACSB-accredited institution. 2.) cover applicable United States Generally Accepted Accounting Principles, laws, and regulations, 3.) been completed within the last five years with a grade of at least C minus (C-), and 4.) be approved by the appropriate SF State Department of Accounting course coordinator. If rejected, the student may be granted a one-time challenge of the course coordinator’s decision by passing, in the first attempt, a comprehensive test of the appropriate material.

 

Courses are 3 units unless otherwise indicated. On-line course descriptions are available.

 

B.S. Business Administration: Concentration in Accounting

Core Courses for Business Majors 39 units

Course Title Units
ACCT 301 Intermediate Financial Accounting I 3
ACCT 302 Intermediate Financial Accounting II 3
ACCT 305 Cost Accounting 3
Elective units chosen from the following or other courses upon approval of department chair 12
ACCT 501 Advanced Accounting
ACCT 502 Strategic Cost Management
ACCT 504 Government and Nonprofit Accounting
ACCT 506 Auditing
ACCT 507 Information Systems Auditing
ACCT 508 Federal Tax Accounting I
ACCT 509 Federal Tax Accounting II
ACCT 513 International Accounting
ACCT 518 Accounting Fraud Examination
ACCT 551 Principles of Internal Auditing
BUS 320 Legal Aspects of Business Transactions

Total for Concentration in Accounting: 60

Note: Students enrolled in the BSBA with a concentration in accounting may use ACCT 317 as a University elective to satisfy the minimum units required for the BSBA degree.

 

Bachelor of Science in Business Administration: Concentration in Decision Sciences

The decision sciences concentration provides students with the skills necessary to analyze and solve practical business problems. The concentration courses allow students to acquire competence in decision making through the use of professional business software, such as spreadsheet, forecasting, and simulation packages. By selecting appropriate electives, students can prepare for a career using decision sciences in computer information systems, finance, operations, marketing, design and industry, accounting, international business, office systems, general management, or other areas within industry or government.

 

All concentration courses must be taken on a letter grade basis with the exception of courses offered only on a CR/NC basis. A student must have a minimum grade point average of 2.0 in all concentration courses.

 

Courses are 3 units unless otherwise indicated. On-line course descriptions are available.

 

B.S. Business Administration: Concentration in Decision Sciences

Core Courses for Business Majors 39 units

Course Title  
Units selected from the following 12
DS 312 Data Analysis with Computer Applications
DS 408 Computer Simulation
DS 601 Applied Management Science
DS 604 Business Forecasting
DS 624 Quality Management
DS 655 Sustainable Supply Chain Management

Approved Electives: 9 units

Note: DS students are advised to take DS 660 GW (Communications for Business Analytics - GWAR) as one of the approved electives; it can substitute for BUS 300 GW for Decision Sciences concentration as it satisfies the University GWAR requirement.

Total units required for Bachelor of Science in Business Administration: Concentration in Decision Science: 60 units

 

Bachelor of Science in Business Administration: Concentration in Entrepreneurial/Small Business Management

 

The concentration in entrepreneurial/small business has been temporarily suspended. Students who have already declared the concentration may continue their planned course of study. Contact the department for further information.

 

This concentration is designed to acquaint the student with the entrepreneurial way of thinking and behaving and with the various kinds of entrepreneurship he/she can pursue as a career. It is especially designed to prepare the student to become an entrepreneur by providing a conceptual framework as well as intensive practice in the skills needed for successful entrepreneurship. The program emphasizes the entrepreneurial approach to resource acquisition and use as well as the entrepreneurial form of organization within the context of ethical and socially responsible behavior.

 

All concentration courses must be taken on a letter grade basis. Students must have a minimum grade point average of 2.0 in all courses.

 

Courses are 3 units unless otherwise indicated. On-line course descriptions are available.

 

B.S. Business Administration: Concentration in Entrepreneurial/Small Business Management

Core Courses for Business Majors 39 units

Course Title Units
MGMT 430 Introduction to Entrepreneurship I 3
MGMT 431 Introduction to Entrepreneurship II 3
MGMT 432 Entrepreneurial Approach to Resources 3
MGMT 433 Building the Entrepreneurial Venture 3
MGMT 437 Entrepreneurial Internship 3
Units selected on advisement from the following:
ACCT 303, COMM 365, DAI 405, FIN 365, ISYS 464, IBUS 430, IBUS 590, MKTG 436, MKTG 443, MKTG 633
6

Total for Bachelor of Science in Business Administration: Concentration in Entrepreneurial/Small Business Management: 60

Note: A student may make a substitution in an elective course with prior written approval of an Entrepreneurial/Small Business advisor.

 

Bachelor of Science in Business Administration: Concentration in Finance

The finance concentration teaches students to recognize, understand, and attain the skills necessary to be successful in the world of finance. It focuses on the financial decisions made in every organization, which include investment, decisions in purchasing real and financial assets, raising cash to fund these investments, and managing the risk of its assets and investments. Other operational decisions include implementing routine day-to-day procedures to manage all financial aspects of the organization and decisions regarding changes in the mix of its services and products. Although a financial manager specializes in these decisions, managers from across the organization also contribute.

 

Four sets of skills are essential to financial decision-making: First, an understanding of the environment within which decisions are made, including both the internal structure of the organization and the nature of external capital and financial markets; second, familiarity with the organization’s information system, including accounting, financial, and human resources; third, analysis of available financial data to understand the likely impact of alternative decisions and their level of uncertainty; finally, understanding the interrelationships between financial decisions and decisions made in other parts of the organization, such as marketing, production, and IT.

 

All concentration courses must be taken on a letter grade basis. Students must have a minimum grade point average of 2.0 in all concentration courses.

 

On-line course descriptions are available.

 

B.S. Business Administration: Concentration in Finance

Core Courses for Business Majors 39 units

Course Title Units
ACCT 303 Accounting for Financial Analysis 3
FIN 351 Financial Management 3
FIN 353 Financial Institutions 3
FIN 355 Investments 3
FIN 536 International Finance 3
Units selected from the following courses:
Other appropriate classes may be selected with prior written consent of advisor
6
ACCT 301 and ACCT 302, ACCT 305, ACCT 501, ACCT 508, ACCT 509; ACCT 513;  
DS 408, DS 411, DS 601, DS 604;  
ECON 301, ECON 302, ECON 312, ECON 500, ECON 501, ECON 601, ECON 612, ECON 615,ECON 630;  
FIN 357, FIN 365, FIN 370, FIN 371, FIN 372, FIN 653, FIN 656.  

Total for Bachelor of Science in Business Administration: Concentration in Finance: 60

Note: ACCT 301 and ACCT 302 may be substituted for ACCT 303 with the 3 additional units counting as an elective course. Students taking ACCT 301 must take ACCT 302 and not ACCT 303. Students taking ACCT 303 may not count ACCT 301 or ACCT 302 as one of the electives.

 

Bachelor of Science in Business Administration: Concentration in General Business

The concentration in general business is designed to provide a solid foundation in the functional areas of business and offers students flexibility in selecting from a broad range of business courses. The concentration is intended to prepare students for careers in small, medium, or family businesses.

 

Required Core Courses for Business Majors 39 units

List 1: Choose two courses with different prefixes (6 units)

Course Title  
ACCT 301 Intermediate Financial Accounting I (3)
ACCT 303 Accounting for Financial Analysis (3)
DS 312 Data Analysis with Computer Applications (3)
DS 408 Computer Simulation (3)
DS 411 Decision Modeling for Business (3)
DS 601 Applied Management Science (3)
DS 604 Applied Business Forecasting (3)
DS 624 Quality Management (3)
DS 655 Sustainable Supply Chain Management (3)
FIN 351 Financial Management (3)
FIN 353 Financial Institutions (3)
FIN 355 Investments (3)
FIN 365 Real Estate Principles (3)
FIN 536 International Finance (3)
ISYS 350 Building Business Applications (3)
ISYS 463 Information Systems Analysis and Design (3)
ISYS 471 E-Commerce Systems (3)
ISYS 565 Managing Enterprise Networks (3)
ISYS 568 Multimedia Business Applications Development (3)
ISYS 569 Information Systems for Business Process Management (3)
ISYS 573 New Advances in IT in Organizations (3)
ISYS 575 Information Security Management (3)
ISYS 650 Business Intelligence (3)

List 2: Choose two courses with different prefixes (6 units)

Course Title  
BUS 320 Legal Aspects of Business Transactions (3)
BUS 440 Ethics at Work II: Business (3)
BUS 450 Greening of Business (3)
HTM 421 Food, Wine, and Culture in California (3)
HTM 425 The Business of International Tourism (3)
HTM 560 Hospitality Human Resource Management (3)
HTM 595 Selected Topics in Hotel Administration (3)
IBUS 331 Cross-cultural Creativity in Business (3)
IBUS 430 Import-Export Management and Small Business Operations (3)
IBUS 517 Legal Environment of World Business (3)
IBUS 590 International Environmental Analysis (3)
IBUS 591 Doing Business in Latin America (3)
IBUS 592 Doing Business in Greater China (3)
IBUS 593 Doing Business in Europe (3)
IBUS 594 Doing Business in Asia-Pacific Countries (3)
IBUS 596 Doing Business in Japan (3)
IBUS 598 Doing Business in Emerging Markets (3)
IBUS 620 Research in International Business and the Global Market (3)
IBUS 659 Introduction to International Business Negotiation (3)
IBUS 676 Social Entrepreneurship in a Global Context (3)
IBUS 681 Seminar in Comparative Management (3)
IBUS 690 Global Strategic Management (3)
MGMT 354 Starting a Small Business (3)
MGMT 407 Economics for Managers (3)
MGMT 535 Social Entrepreneurship (3)
MKTG 432 Public Relations (3)
MKTG 433 Personal Selling (3)
MKTG 436 Retail Management (3)
MKTG 441 Business to Business Marketing (3)
MKTG 469 Internet Marketing (3)
MKTG 644 Services Marketing (3)
MKTG 675 Brand Management (3)
MKTG 680 International Marketing Management (3)
MKTG 688 New Product Management Seminar (3)

Electives: Choose three upper division College of Business courses with advisor approval. Elective courses must have three different prefixes, but can be the same prefixes as courses taken from Lists 1 and 2. (9 units)

Note: Students transferring from a community college with an AS-T in Business should consult with an advisor to choose appropriate upper division courses to satisfy the general business concentration.

Total units for Bachelor of Science in Business Administration: Concentration in General Business 60

 

Bachelor of Science in Business Administration: Concentration in Information Systems

The information systems concentration prepares students for multiple careers that require an aptitude for analytical thinking and a strong working competency in information systems. It is designed to produce a person with technical and managerial skills in business application development, project management, application analysis and design, data management, and network and security management. Graduates qualify for and are productive in careers that include technology/business analyst, programmer/analyst, database analyst/administrator, network administrator, and help desk/technical support specialist. The concentration emphasizes technical knowledge of information system components and infrastructure; application and development skills; high-level competencies in applying information systems analysis and systems design strategies and techniques; understanding the information needs and delivery systems within business organizations; understanding the business/organizational context of information systems; communications and human relations skills for working with and managing people and projects in virtual teams; and education and desire for lifelong learning and professional and personal development.

 

All concentration courses must be taken on a letter grade basis with the exception of courses offered only on a CR/NC basis. A student must have a minimum grade point average of 2.0 in all concentration courses.

 

A maximum of two courses (6 units) in the information systems concentration may be courses not listed in the bulletin for the concentration including courses from other disciplines at SF State and courses from other AACSB accredited schools of business or institutions of equal caliber. All such courses must be approved by the advisor.

 

Courses are 3 units unless otherwise indicated. On-line course descriptions are available.

 

B.S. Business Administration: Concentration in Information Systems

Core Courses for Business Majors 39 units

Course Title Units
ISYS 350 Building Business Applications 3
ISYS 463 Information Systems Analysis and Design 3
ISYS 464 Managing Enterprise Data 3
ISYS 565 Managing Enterprise Networks 3
ISYS 663 Information Technology Project Management 3
Units selected with prior written approval of an IS advisor from the following: 6
ISYS 367 Building Advanced Business Applications with Java
ISYS 368 Building Advanced Business Applications with C#
ISYS 471 E-Commerce Systems
ISYS 475 Building Web Applications with Open Source Software
ISYS 512 Business Application Design and Development with .NET
ISYS 567 Information Systems Internship
ISYS 568 Multimedia Business Applications Development
ISYS 569 Information Systems for Business Process Management
ISYS 573 New Advances in IT in Organizations (Any ISYS 573 topic)
ISYS 582 Information System Issues for Global Business
ISYS 639 Software Testing and Quality Assurance
ISYS 650 Business Intelligence

Total for Bachelor of Science in Business Administration: Concentration in Information Systems: 60

 

Bachelor of Science in Business Administration: Concentration in International Business

By specializing in international business, a student gains an understanding of the international aspects of business while concentrating in a functional business area—marketing, finance, management, export/import management, or logistics. Courses analyze the rapidly changing international environment and the new management problems and tasks that result. A student can begin a career in a functional department of a company, with the opportunity to move into international operations if a need develops. Alternatively, a student may begin working directly in international operations, including the import-export field.

 

Students studying abroad in California State University International Programs or in an SF State Exchange Program may develop special international business concentrations with advisor approval before going abroad. Students with specific educational or career objectives may develop special international business concentrations in consultation with an advisor.

 

All concentration courses must be taken on a letter grade basis. Students must have a minimum grade point average of 2.0 in all concentration courses.

 

Courses are 3 units unless otherwise indicated. On-line course descriptions are available.

 

B.S. Business Administration: Concentration in International Business

Core Courses for Business Majors 39 units

Course Title Units
IBUS 590 International Environmental Analysis 3
IBUS 681 Seminar in Comparative Management 3
IBUS 690 Global Strategic Management 3
Geographic Area--units selected from the following: 3
IBUS 591 Doing Business in Latin America
IBUS 592 Doing Business in Greater China
IBUS 593 Doing Business in Europe
IBUS 594 Doing Business in Asia-Pacific Countries
IBUS 596 Doing Business in Japan
IBUS 598 Doing Business in Emerging Markets
Units selected from the courses listed below or 3 specific courses upon advisor recommendation 9
IBUS 430 Import-Export Management and Small Business Operations
IBUS 440 Advanced Import-Export Management
IBUS 517 Legal Environment of World Business
IBUS 531 Cross-Cultural Innovation and Creativity in Business and Management
IBUS 566 Careers in International Business
IBUS 576 Global Entrepreneurship
IBUS 591 Doing Business in Latin America
IBUS 592 Doing Business in Greater China
IBUS 593 Doing Business in Europe
IBUS 594 Doing Business in Asia-Pacific Countries
IBUS 596 Doing Business in Japan
IBUS 598 Doing Business in Emerging Markets
IBUS 618 International Human Resource Management
IBUS 620 Research in International Business and the Global Market
IBUS 638 Global leadership and Cultural Competencies
IBUS 659 Introduction to International Business Negotiation
IBUS 676 Social Entrepreneurship in a Global Context
FIN 536 International Finance
MKTG 680 International Marketing Management

Total for Bachelor of Science in Business Administration: Concentration in International Business: 60

 

Bachelor of Science in Business Administration: Concentration in Management

The management concentration prepares students to succeed in a wide array of positions in virtually any career. Students learn to see the big picture of any organization, how key pieces fit together, and how the organization fits into an industry, field, and the overall economy. They learn to recognize business problems and opportunities, to develop innovative responses to them, to take a leadership role, to set goals, and to use people skills in achieving them. In essence, students learn to take a managerial perspective and to perform such managerial and leadership activities as planning, team building, motivating, organizing, communicating, problem-solving, decision-making. As a result, they gain the knowledge and skills to achieve success—regardless of the industry, field or job position.

 

All concentration courses must be taken on a letter grade basis. Students must have a minimum grade point average of 2.0 in all concentration courses.

 

Courses are 3 units unless otherwise indicated. On-line course descriptions are available.

 

B.S. Business Administration: Concentration in Management

Core Courses for Business Majors 39 units

Course Title Units
MGMT 605 Seminar in Developing Management Skills 3
MGMT 648 Seminar in Leadership and Influence Skills 3
MGMT 670 Seminar in Organization Design and Change 3

 

Choose four electives, either all from Group A or three from Group A and one from Group B or another course with advisor approval. 12 units

 

Group A Electives

Course Title
MGMT 567 Internship in Management
MGMT 610 Seminar in Human Resource Management
MGMT 650 Seminar in Creativity and Innovation
MGMT 655 Variable topics / Emerging Issues in Management
MGMT 656 Seminar in Managing Teams
MGMT 659 Seminar in International Business Negotiation

 

Group B Electives

Course Title
MGMT 354 Starting a Small Business
MGMT 407 Economics for Managers
MGMT 618 International Human Resource Management
BUS 440 Ethics at Work
BUS 450 Greening of Business

Total for Bachelor of Science in Business Administration: Concentration in Management: 60

 

Bachelor of Science in Business Administration: Concentration in Marketing

A concentration in marketing prepares students for career opportunities in business firms, non-profit organizations, or government agencies. The program provides a basic foundation of business concepts and practices, as well as specialized courses in advertising, retailing, sales management, Internet marketing, and marketing research. Career opportunities can be found within sales and sales management, marketing research, product/brand management, retail management, advertising, merchandising, public relations, government sales, and non-profit agencies.

 

All concentration courses must be taken on a letter grade basis. Students must have a minimum grade point average of 2.0 in all concentration courses.

 

Courses are 3 units unless otherwise indicated. On-line course descriptions are available.

 

B.S. Business Administration: Concentration in Marketing

Core Courses for Business Majors 39 units

Course Title Units
MKTG 632 Marketing Research 3
MKTG 633 Consumer Behavior 3
MKTG 649 Marketing Management 3
Units from the following or other courses on advisement 12
MKTG 432 Public Relations
MKTG 433 Personal Selling
MKTG 434 Advertising Theory and Practice
MKTG 436 Retail Management
MKTG 440 Advertising Creativity and Production
MKTG 441 Business to Business Marketing
MKTG 443 Sales Promotion and Publicity
MKTG 469 Internet Marketing
MKTG 567 Internship in Marketing
MKTG 637 Sales Management
MKTG 644 Services Marketing
MKTG 675 Brand Management
MKTG 680 International Marketing Management
MKTG 688 New Product Management Seminar

Total for Bachelor of Science in Business Administration: Concentration in Marketing: 60

 


 

Minor Programs in Business Administration

Graduate Programs in Business Administration

 

 

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