MKTG 431 Course Description

Title: Principles of Marketing
GE Status:
U.S. History and Government:
Prerequisites: Prerequisite: upper division standing. Prerequisite: upper division standing.
Term(s) Offered:
Units: (3)
Description: Introduction to marketing principles and functions designed to satisfy an organization's target markets by offering an appropriate marketing mix consisting of product, price, place and promotion in domestic and international settings.
Effective: Spring 2007
Latest Offering: Fall 2008

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Last modified October 14, 2008 by bulletin@sfsu.edu