| Title: |
Principles of Marketing
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
Prerequisite: upper division standing.
Prerequisite: upper division standing.
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
Introduction to marketing principles and functions designed to satisfy an organization's target markets by offering an appropriate marketing mix consisting of product, price, place and promotion in
domestic and international settings.
|
| Effective: |
Spring 2007
|
| Latest Offering: |
Fall 2008
|
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