| Title: |
Brand Management
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
Prerequisites: MKTG 431 and consent of instructor.
Prerequisites: MKTG 431 and consent of instructor.
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
Concepts, principles, theories and strategies used to manage brands in a competitive environment. Paired with MKTG 875. Students who have completed MKTG 675 may not take MKTG 875 for credit.
|
| Effective: |
Fall 2005
|
| Latest Offering: |
Spring 2006
|
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