| Title: |
Services Marketing
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
Prerequisite: MKTG 431.
Prerequisite: MKTG 431.
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
Recognizing the importance of services in the global economy, this course provides theory, frameworks and tools for addressing the unique challenge of marketing in industries such as banks,
healthcare, transportation and entertainment.
|
| Effective: |
Fall 2005
|
| Latest Offering: |
Fall 2007
|
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