MKTG 688 Course Description

Title: New Product Management Seminar
GE Status:
U.S. History and Government:
Prerequisites: Prerequisite: MKTG 431. Prerequisite: MKTG 431.
Term(s) Offered:
Units: (3)
Description: Product and innovation management for creating, developing, and commercializing new products and innovations. Emphasizes the importance of creativity, innovativeness, and entrepreneurship as the sources of new products and new venture businesses.
Effective: Spring 2005
Latest Offering: Fall 2008

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Last modified October 14, 2008 by bulletin@sfsu.edu