| Title: |
New Product Management Seminar
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
Prerequisite: MKTG 431.
Prerequisite: MKTG 431.
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
Product and innovation management for creating, developing, and commercializing new products and innovations. Emphasizes the importance of creativity, innovativeness, and entrepreneurship as the
sources of new products and new venture businesses.
|
| Effective: |
Spring 2005
|
| Latest Offering: |
Fall 2008
|
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