| Title: |
Internet Marketing
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
Prerequisites: MKTG 431 and ISYS 363.
Prerequisites: MKTG 431 and ISYS 363.
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
Overview of the changes in marketing resulting from the move to the Internet by nonprofits, businesses, and government. Effective interactive marketing practices for consumer firms and
business-to-business firms. Web site presentation, exploration, analysis and assessment.
|
| Effective: |
Spring 2005
|
| Latest Offering: |
Fall 2008
|
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