| Title: |
Strategic Marketing
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
BUS 787.
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
Seminar integrating corporate mission with development of strategic marketing plans for product markets. Selecting marketing planning units, situational analysis, target market strategies, and
positioning statements to reflect global short/long-range environment.
|
| Effective: |
Fall 1990
|
| Latest Offering: |
Summer 2008
|
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