MKTG 440 Course Description

Title: Advertising Creativity and Production
GE Status:
U.S. History and Government:
Prerequisites: Prerequisites: MKTG 434, MKTG 632 (with grades of C or better). Prerequisites: MKTG 434, MKTG 632 (with grades of C or better).
Term(s) Offered:
Units: (3)
Description: Creation and production of advertising for different clients. Strategy and creative development, with production for a variety of media. Classwork, 2 units; laboratory, 1 unit. [CSL may be available; consult index for page reference.]
Effective: Fall 1990
Latest Offering: Fall 2008

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