AV# 66689
The Merchants of Cool



Digital Video Disc - 56 minutes - Color - 2001



This report on the creators and marketers of popular culture for teenagers studies five media conglomerates - AOL Time Warner, Disney, News Corporation, Viacom and Vivendi Universal - to see how well they reflect teen desires in their effort to capture a bigger share of this $150 billion per year market - and how often they manufacture them. Director Barak Goodman; narrator Douglas Rushkoff. See also vhs, AV # 81908. Closed captioned.


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Last modified on October 1, 2008 by av@sfsu.edu